Guerrilla Success

The Guerrilla Success Book is out!

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I was fortunate to be asked to write a chapter for a book by my hero by Jay Conrad Levinson who was the founder of Guerrilla Marketing. I have long been a fan of his work and when he passed away in 2013 I thought that would be the end of his voice but luckily he left essays behind and his wife Jeannie Levinson took up the cause. 

Jay Conrad and Jeannie Levinson, were the creators of the term Guerrilla Entrepreneur. They described them as men and women who think outside-the-box. In their words: He’s embraced new ways of thinking, new ways of working, new ways of living. He well knows that he’s left behind an age characterized by a worship of profits, a surfeit of working hours, and a neglect of family and self.

I am thrilled that the book is out and my essay is included. Here is the link to grab a copy for yourself:

Guerrilla Success

 

Ladies Talk (and draw) Science

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Ernst Haeckel Diatoms

Friday July 22 | S.T.E.A.M.-Y Ladies Night Out

with artist Cyndi Coon and scientist Catherine Seiler

Did you know that people aren’t the only things that like “selfies?” Inspired by the work of artist Ernst Haeckel, this hands-on workshop includes down-to earth science talk about diatoms and the opportunity to draw your own mini “Cellfies.” It will be like taking a snap shot of your own cells!

Coon is the Chief Experience Officer and President of Laboratory5 Inc. and Seiler is a Program Manager at the Biobank Core Facility at St. Joseph’s Hospital and Medical Center.

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This workshop is Free and takes place in the TCA Gallery from 6-8 p.m.

Location: 700 W. Rio Salado Parkway Tempe, AZ 85281 
Free parking is available for this event at the Tempe Center for the Arts.

Game of Clones

I had the privilege of working with Athena Aktipis to design a science communication tool as a way to explain to the public how cancer cheats. It’s called Game of Clones and while cancer is not fun nor funny I believe sharing information on why it is so hard to cure cancer inspires others to join this fight. Or as Athena explains it in her research on cancer shows us it is no longer about fighting cancer – it’s about learning to collaborate with cancer so we can use cancer clones as cooperative team players. If cancer cheats by changing the way business is done, by acting differently in every body it takes up residence in then we have to look at what can we learn from that? Here is a video on how the public game worked, followed by pictures at the public event.

Game of Clones Explanation from Biodesign Institute at ASU on Vimeo.

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Bio Cancer Tent

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If a ten year old had fun at this event and learned about how cancer cheats, they are better equipped. So that at a family event when Great Aunt Marge raises her fists and yells out “why can’t they cure cancer already?” The ten year old can explain it’s because cancer cheat. This is how we win our future . . . .